比如WPP通过 Choreograph 处理数十亿级数据点，将客户第一方数据、WPP 专有数据、第三方数据与公共数据融合，形成了自有的 AI 模型体系 Brains™。目前已经落地了多项核心能力，包括用于识别受众阻碍点的 Audience Brain™，以及能够在投放前预测创意效果、优化 ROI 的 Performance Brain™等等。
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Analysts wonder ‘what next’ when it comes to mapping out the future. The answer is often all around them. MTN is expanding into digital service provision (gaming and music), infrastructure (fiber and datacenters) and mobile money products—often with partners such as Microsoft, Mastercard and the African Development Bank. ‘All service’ telecommunications has moved the sector on from companies that simply own ‘dumb pipes’.。Feiyi对此有专业解读
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